EMPLOYER BRANDING
Attracting top talent is crucial to the success of recruitment and employee retention. We help you find the right candidates and use the appropriate channels. By targeting your audience and using your company’s purpose, mission, culture and values, you will convince potential employees.
According to a 2024 Deloitte study, around 60% of employees are dissatisfied with their employer and open to a change. In addition, almost 80% of professionals regularly follow job platforms. Therefore, it is important that your company stands out from the ‘jungle of labour market noise’.
Our consultative approach enables us to identify areas where project delivery or subject matter expertise is outside of core business. In these instances, sourcing talent on an as-needed basis is not only cost-efficient but also ensures up-to-date advice and support. This way, your operational teams can focus on core business while we deliver critical projects that lead to tangible results and business success.
Our talent marketing services cover a wide range of offerings:
- Benchmarking and defining your Employee Value Proposition (EVP)
- Equipping your recruiters with the right tools and techniques
- Defining your recruiting tech stack and channels
Reporting on talent data - Working with your marketing departments and agencies to create and optimise career sites
- Creating targeted advertising strategies for recruitment
- Aligning content and social media marketing with the purpose-driven strategy
- Planning and executing recruitment events, including job fairs and campus recruitment initiatives
- SEO / analysing the performance of online recruitment
- Integrating HR analytics to measure recruitment performance, candidate experience, quality of candidates and DE&I initiatives
Purpose as the foundation for your
Employer Value Proposition
EMPLOYER BRANDING PURPOSE WORKSHOP
Our Employer Branding Kickoff Workshop is designed to help organizations discover, define, and communicate their unique identity and purpose. In today’s competitive market, a strong employer brand is crucial for attracting top talent, fostering employee engagement, and building a loyal, motivated workforce. This workshop is the first step in aligning your company’s vision, values, and culture to create a compelling narrative that resonates with both employees and potential hires.
Key Highlights:
Uncover Your Purpose:
Through interactive sessions, we help you define the core purpose that drives your organization. This is not just about what you do, but „why“ you do it, fostering a deeper connection with employees and customers.
Define Your Brand Identity:
We guide you through exercises to articulate your employer value proposition (EVP) – the key reasons people are excited to work for your company. You’ll gain clarity on what makes your workplace special and how to communicate it.
Employee-Driven Insights:
We bring together leadership and employees to gather insights, ensuring your employer brand is authentic, aligned with your workforce’s values, and represents the true spirit of your company.
Brand Storytelling:
Learn how to craft an inspiring narrative that encapsulates your company’s mission, values, and culture. We’ll teach you how to share this story effectively internally and externally to build a cohesive employer brand.
Actionable Outcomes:
Leave the workshop with a clear framework and actionable steps to build or refine your employer brand. You’ll also gain strategies for integrating purpose and identity into hiring practices, onboarding, and employee engagement programs.
Who Should Attend:
- HR and People Operations Leaders
- Employer Branding and Talent Acquisition Teams
- Senior Executives and Founders