We understand that knocking the norms is always controversial, Business is changing, the workforce is changing and the needs of HR are rapidly changing. Although we are surrounded by digital and learning solutions, There is too much focus on trends and on the operative side, like recruiting and onboarding, we are relying on old structures and ticking the box thinking. A company can have the best website, an entertaining career sites and even great jobs, if the purpose is missing, so is the soul of the organisation.

 We are ECKSTEEN the inspiration company with a clear mission, that is to coach CEOs and HR heads to create purpose-driven organisations with 3 clear objectives:

To help CEOs define the purpose of their company and mission (answering the question WHY)

Helping HR to develop measurable strategies that align with this purpose through digitalisation and the integration of KPIs and Analytics

Coaching HR on the development of a HRaaS culture, leveraging AI to do the heavy lifting and focussing on the strategic side of the business.

We are a hands on consulting and staffing consultancy with a hands on approach

The world of work is undergoing a seismic transformation. Recent studies reveal that over 60% of employees are willing to change jobs in 2024, driven by a desire for meaningful work and genuine recognition. Deloitte’s research highlights that workers are increasingly prioritizing value over traditional incentives, and the biggest issue they face is feeling valued. But what does „value“ truly mean in today’s workplace?

At the heart of this shift is the need for purpose—a driving force that begins with executive leadership and permeates every aspect of business strategy. Without a clearly defined purpose, even the best intentions of HR will fall flat. The existing state of affairs of „business as usual“ no longer suffices; it’s time for organizations to evolve into agile, purpose-driven entities if they want to thrive.

To navigate this new landscape, companies must achieve three key objectives:

1. Purpose-Driven Organization: Leaders must embed purpose into their core strategies, aligning every decision with a clear mission that resonates with employees.

2. HR as a Service (HRaaS): Shifting the focus from outdated models to a flexible, service-oriented HR approach that emphasizes support and adaptability.

3. Transparency and Digitalization: Organizations must leverage technology to foster transparency, enabling open communication and collaboration across all levels.

As Simon Sinek famously said, “People don’t buy what you do; they buy why you do it.” If companies continue to prioritize Employer Branding and compensation over genuine purpose, they risk alienating their workforce.

In the face of this unprecedented change, the best strategies will not come from merely enhancing benefits or promoting an attractive employer brand but from instilling a culture of purpose that empowers employees and drives lasting engagement. The question is: are you ready to lead this transformation, or will you be left behind?