When addressing Employer Branding, we talk about Employer Value Propositions, perhaps broken down into one phrase, we are talking about The Applicant / Employer Experience.
Hence, it is important for companies to recognise, that every situation an employee makes during their time at your organisation is in end-effect an Employee Experience, and this is the reason why HR is no longer an aspect within an organisation, it is an “all encompassing, integral part of the business strategy” itself.
The higher the proposition value across the employee lifecycle, the better the reputation as an employer and the lower your staff fluctuation will become.